1. Executive Summary: Milestone Celebration
Tria, a self-custodial neobank, recently achieved significant growth milestones, including $20M+ in on-chain volume and 50,000+ global users within 90 days (Airdrop Season 1).
To celebrate these achievements and accelerate expansion in the Korean market (Dec 10 - Dec 23), Tria launched a strategic Christmas Event & Airdrop Campaign.
Key Milestones (Core News)
- 🟢On-chain spend & settlement volume exceeded $20M
- 🟢Acquired 50,000+ Global Users in just 3 months
- 🟢Recorded $1.12M single-day transaction volume (Nov 19)
- 🟢BestPath AVS processed over $70M via ecosystem partners
2. Strategic Vision & Opportunity
Korean Market Context: South Korea ranks 15th globally in crypto adoption, with a 20% population adoption rate. The market enthusiasm for innovative financial products aligns perfectly with Tria's value proposition.
- Market Scale: Capitalizing on a $77.5B valued market with 16M+ crypto users.
- Paradigm Shift: Introducing self-custodial neobanking that combines traditional banking with crypto innovation via BestPath AVS.
- Core Technology: Leveraging permissionless chain abstraction for seamless cross-chain transactions.
3. Campaign Execution & Mechanics
The strategy utilized a multi-layered approach involving gamification and seasonal events:
Season 1 Points Campaign
Gamified experience incentivizing user engagement through card usage, upgrades, and referrals. XP (experience points) determined rank and rewards.
Christmas Event Implementation
- • High-quality prize pool with 128 winners selected for premium rewards.
- • Viral engagement via mandatory Twitter sharing/tagging (@useTria, @triakorea).
- • Google Form participation for simplified eligibility tracking.
Airdrop Strategy
Structured across 5 seasons to maintain long-term engagement. Season 1 focused on card user airdrop, while Season 2 introduces Yield/Perp features with larger rewards.
4. Momentum & Milestones
The campaign successfully amplified Tria's rapid growth momentum, leveraging the project's massive milestones to drive viral engagement in the Korean community:
Total Ecosystem Growth
50,000+ Users
(Project Cumulative - 3 Months)
Total Transaction Volume
$20M+ On-Chain
(Project Cumulative)
Campaign Success Factors:
- Momentum Utilization: Effectively converted the "50k User / $20M Volume" news into a "FOMO" factor for Korean users.
- Strategic Timing: Maximized participation by aligning the "Season 1 Airdrop" expectation with the Christmas event.
- Community Activation: High participation in the "Greeting Event" effectively soft-landed global traffic into the Korean local community.
Ready to Launch Your Campaign?
Contact HighCrypto today to discuss how we can help you achieve your marketing goals in the Korean market.