Executive Summary
TEN Protocol, the privacy-focused Ethereum Layer 2 solution built by the team behind R3 Corda, successfully executed a strategic marketing campaign targeting South Korea's dynamic cryptocurrency market. The campaign leveraged cookie.fun's social engagement platform to distribute $650,000 in rewards, position TEN Protocol as a premium blockchain solution in one of the world's most active crypto markets.
Project Overview: TEN Protocol
TEN Protocol represents a significant evolution in blockchain privacy technology, bringing institutional-grade encryption to Ethereum's Layer 2 ecosystem. Built by the engineers behind R3 Corda, the enterprise blockchain platform that powers over $10 billion in tokenized assets for major financial institutions including HSBC and Euroclear, TEN brings proven institutional technology to the public blockchain space.
Core Technology
TEEs
Hardware-based encryption ensuring data privacy.
Smart Transparency
Programmable privacy enabling selective disclosure.
Native VRF
Verifiable Randomness critical for gaming fairness.
MEV Resistance
Protected transaction ordering against front-running.
Strategic Backing
The project has raised $9M (March 2024) with backing from R3, Big Brain Holdings, Republic Capital, KuCoin Labs, and DWF Labs, demonstrating strong institutional confidence.
Strategic Market Entry: South Korea
South Korea was selected as a critical target market due to its sophisticated user base and high trading volumes ($968.5B in H2 2024). With over 16 million active crypto users and a unique community-driven culture, Korea offers high engagement potential for protocols offering real utility like TEN's privacy and iGaming solutions.
Campaign Structure & Execution
Campaign Period: July - September 2024
Total Rewards: $650,000 (with $50,000 Korea Allocation)
Platform Strategy: Cookie.fun
The campaign utilized cookie.fun's SNAPS scoring system to objectively measure engagement quality through AI. This "quality over quantity" approach ensured that rewards went to genuine advocates rather than bots.
Cookie.fun
AI-powered scoring
X (Twitter)
$TEN hashtags
Community
Verified KR Channels
Campaign Results & Impact
The campaign achieved exceptional results, exceeding participation targets by 12,800% and establishing a robust Korean community foundation.
Long-Term Impact
Beyond the metrics, the campaign successfully positioned TEN Protocol as a recognized player in Korea's competitive landscape. The focus on quality engagement created a foundation of informed advocates who understand the protocol's privacy-focused value proposition and institutional heritage.
"The successful completion of our Korean campaign demonstrates the power of strategic, localized marketing in blockchain adoption."