Executive Summary
PLUME Network successfully launched a targeted Korean community engagement campaign that leveraged strategic giveaways and community building initiatives to establish a strong presence in one of the world's most critical cryptocurrency markets. The campaign achieved significant community growth and engagement within the Korean RWA (Real World Asset) tokenization space.
Project Overview: PLUME Network
PLUME Network is the first full-stack Layer 1 blockchain specifically designed for RWA tokenization, positioning itself as the leading infrastructure for Real World Asset Finance (RWAfi). The platform has achieved remarkable growth with $645 million in RWA TVL.
Key Milestones
Korean Market Context
South Korea leads Asia in crypto media traffic and has a tech-savvy population with high digital asset adoption. With a $77.5 billion market value and 16+ million users, it is a critical hub for RWA projects.
Campaign Details & Strategy
Campaign Date: November 2025
Structure
Main Event
Community EntryDrive channel subscriptions & entry
200 Coffee, 30 Chicken Sets, 1 iPad
Join Telegram Ann & Chat + Form
Secondary Event
Chat KingFoster genuine chat engagement
1 AirPods, 5 Chicken, 20 Coffee
Reward most active participants
Campaign Results
Subscribers
Significant Growth
Active Rate
High Engagement
Penetration
Target Achieved
Recommendations
To sustain momentum, PLUME should focus on educational webinars, localized content, and institutional outreach targeting Korean financial entities interested in RWA solutions.
Conclusion
PLUME Network's campaign successfully established a foothold in the Korean RWA market. The strategic use of culturally relevant incentives resulted in meaningful growth, positioning PLUME to capitalize on Korea's institutional adoption of real-world asset solutions.