Executive Summary
HighCrypto successfully executed a community building campaign for Pieverse, a Web3-based blockchain project. The campaign, which featured a creative "4-line poem" event, successfully attracted 90 participants (180% of target) and drove a 150% increase in Telegram channel subscribers, effectively establishing a strong foundation for their Korean market entry.
Project Overview
Pieverse is an innovative Web3 blockchain project dedicated to building a decentralized ecosystem and maximizing user participation. Currently in active development, the project is placing a strategic focus on penetrating the Korean market.
Korean Market Strategy
With approximately 15 million crypto investors and daily trading volumes exceeding $5 billion, Korea is a powerhouse in the global crypto market. Pieverse's strategy focused on building a dedicated Korean community to increase brand awareness and secure a real user base in this high-potential region.
Campaign Details
Campaign Overview
Participation
Users joined the Telegram channel and submitted creative 4-line poems, engaging directly with the project's theme.
Campaign Results & Analysis
The event was a resounding success, distributing $100 prizes to 30 winners and exceeding all engagement targets.
Key Outcomes
Strategic Impact
The campaign successfully introduced Pieverse to the Korean audience. The unique "4-line poem" format resonated well with Korean culture, driving high-quality engagement. This rapid community growth has laid a solid foundation for the project's future ecosystem expansion.