1. Project Overview & Executive Summary
HighCrypto.io successfully executed a comprehensive 4-week launch campaign for Fandora AI, a revolutionary blockchain-based fan engagement platform backed by industry giants Jump Crypto, IDG Capital, and Aptos. The campaign strategically targeted South Korea's vibrant cryptocurrency market, where 20% of the population actively invests in digital assets.
Core Features
- On-chain quest system
- Multi-platform integration (TikTok, YouTube, X)
- Transparent reward distribution
- AI-powered creator tools
Strategic Backing
- Jump Crypto - Leading crypto VC
- IDG Capital - Global investment firm
- Aptos - Blockchain infrastructure partner
Innovation: Fan-Fi Model
Unlike traditional social platforms where engagement generates value solely for the platform, Fandora AI's Fan-Fi model empowers both fans and creators. Every interaction is recorded on the blockchain, ensuring transparency and fair reward distribution. This creates a sustainable ecosystem where community participation directly contributes to both creator success and fan rewards.
2. Strategy & Objectives
South Korea represents one of the world's most strategic markets for blockchain. The country's unique combination of high adoption rates and tech-savvy population makes it an ideal launchpad.
Strategic Advantage
- High Engagement Culture: Korean users are known for passionate fandom, aligning with the Fan-Fi model.
- Crypto-Native Audience: With 20% penetration, the audience is familiar with digital assets.
- Early Mover Advantage: Fandora AI positioned itself ahead of market maturation.
- Primary: Drive platform registrations and build a crypto-native community.
- Secondary: Establish brand presence and generate organic amplification.
3. Execution & Mechanics
The campaign ran from November 4-25, 2025, employing a simple 4-step participation process designed to maximize both reach and conversion:
Follow on X
Follow @fandomcreator_ to stay updated with platform announcements.
Engage with Post
Like, comment, and retweet the official launch announcement to amplify reach.
Register on Platform
Create account on fandora.ai with referral code for bonus rewards.
Submit Verification
Complete Google Form with contact details for prize distribution.
High-Value Incentive Structure
Grand Prize
1x MacBook Air
For Top Engagement
2nd Tier
3x AirPods Pro 3
Random Draw
3rd Tier
200x Coffee
Starbucks Gift Cards
4. Campaign Results & Impact
The campaign achieved 285% over-subscription versus the target prize slots, demonstrating strong market interest. Winners were announced within one week of conclusion.
Over-Subscription Achievement
The campaign attracted nearly 3x more participants than available prizes (580+ qualified participants for 204 prizes), demonstrating strong market interest and effective messaging.
High Conversion Performance
With a 77.6% conversion rate from form submission to platform registration, the campaign successfully achieved its primary objective of user acquisition while building a quality user base.
Strategic Market Entry
Successfully penetrated Korea's competitive crypto market with 450+ active users, positioning Fandora AI for continued growth in a market where 20% of the population invests in digital assets.
5. Key Takeaways
Validation of Fan-Fi in Korea
The campaign's success validates Fandora AI's product-market fit. By combining high-value incentives with a streamlined participation process, HighCrypto delivered results exceeding expectations. The strong over-subscription proves that the Korean market is ready for participatory economic models.