Executive Summary
Common (formerly Commonwealth), an on-chain community collaboration platform, successfully executed its Korean market entry through a strategic 17-day community launch campaign. The initiative targeted South Korea's vibrant cryptocurrency ecosystem, home to over 16 million crypto users, and successfully established Common's presence in the world's second-largest crypto market.
About Common
Common is an all-in-one on-chain community collaboration platform that enables communities to discuss, vote, and fund projects together. With over 60,000 active users across 700+ decentralized communities, Common supports major projects including dYdX, Axie Infinity, NEAR, and Solana.
Development Milestones
- • $20M Funding: Backed by Polychain, Jump Crypto, Dragonfly, Wintermute.
- • Futarchy Model: Implementing voting with capital & prediction markets.
- • AI Integration: Developing AI agents for automated governance.
Korean Market Opportunity
South Korea represents a dynamic market with high retail participation and a culture of early adoption. With 30% of the population invested in crypto and $300B monthly volume, it creates an ideal foundation for Common's collaborative platform.
Strategic Benefits
- High Engagement: Active crypto-native users who value DAO governance.
- Sophisticated Users: 10k+ individuals holding >$750k in assets.
- Community Culture: Strong emphasis on collective decision-making.
Campaign Strategy & Execution
Mechanics
- 1. Telegram: Dual channel engagement (Announcement + Chat).
- 2. Social: Twitter/X amplification (@commondotxyz).
- 3. Registration: Google Form for user profiling.
Incentives (165 Winners)
Premium Chicken Sets (15) & Starbucks Vouchers (150) strategically designed for local preferences.
Campaign Results
The campaign achieved 412% oversubscription and successfully established Common's presence.
Key Performance Indicators
- Participants: 680+ (412% of prize allocation)
- Community Growth: 850+ Telegram Members
- Duration: 17 Days (Oct 27 - Nov 12)
- Impact: Validated market-fit and built sustainable infrastructure.
Conclusion
Common's Korean community launch represents a strategically executed market entry. By combining culturally appropriate incentives with multi-channel engagement, the campaign achieved participation rates exceeding 400% while building a solid foundation for long-term growth in Asia's key market.